Martin Lindstrom

Martin Lindstrom is recognised as one of the world’s leading experts on branding since defining ten groundbreaking branding rules in 1995. A visionary and an educator in the rapidly growing field of on- and off-line branding, he has written a number of best-selling books on the use of emerging techniques for building strong, international online brands.

His reputation for earning “a guaranteed standing ovation” at his compelling lectures on 360-degree branding accompanies his growing popularity as a columnist. Every week Martin publishes his latest observations on branding to a global audience in excess of 4 million people in over twenty countries.

Last year, in partnership with “1 to 1-gurus”, Don Peppers and Martha Rogers PhD, he published his third book. The Financial Times hailed Clicks, Bricks & Brands as being one of the most innovative books of the year. The book has been a global success, having been translated into twelve languages and published in more than thirty countries.

Until 2001 Martin was world-wide Chief Operating Officer for BTLookSmart, the international joint venture between British Telecom and LookSmart and the world’s largest Internet search directory company. Founder and CEO of ZIVO, Australia/Asia’s largest Internet solution company, Martin also co-founded BBDO Interactive Europe (later renamed Framfab), Europe’s largest Internet solution company.

Throughout his outstanding career, the early thirties guru has provided brand-building expertise and advice to a host of leading international companies including Mars, Pepsi, American Express, Mercedes-Benz, Ericsson and Yellow Pages amongst others. He is also a member of several international boards including Wotch, Hitwise and eKit.com.

Martin educates and entertains with his spell-binding presentations, and is now one of the most sought-after speakers on branding at major conferences throughout the globe.